You started the New Year well-rested and ready for action. Now you’re a week into it, and the requests are piling up. Your CEO returned from the holidays just as energized, and gave you an extensive list of potential projects. Add that to your own must-haves, and all the carryovers from 2017.

Suddenly, you’re awash in potential work. And your staff is already carrying the weight. How will you get it all done?

 

Trusting the right freelancer is always a sound option. So, which projects can you confidently hand off to a freelancer? Try these 5:

  1. Long-form blog posts – We live in a short-attention-span world. But research shows that readers interested in a product will take the time to read an in-depth, educational blog post. Curata reports that long-form blog posts generate 9 times more leads than short-form blog posts. Such posts are perfect for a freelancer. The right freelancer will thoroughly research the topic, provide questions in advance for your internal experts to review, conduct an efficient and effective interview, and carefully craft content that will generate ROI.
  2. Repurposing of your existing content – If yours is like most marketing teams, you’ve created hundreds (or more!) blog posts, webpages and content assets over the years. You don’t have time to go back and review them all. That’s a shame, because refreshed content can deliver value. According to Orbit Media, only 55% of bloggers update old posts, but those who do are 74% more likely to get strong results. So, why not ask a freelancer to review old posts and make them fresh?
  3. Case studies – Content Marketing Institute reports that 73% of B2B marketers publish case studies. And with good reason. A well-crafted case study will show the true value of your company’s product or services. A freelancer can help you strike just the right tone.
  4. Proposals for new business – Many RFPs are cobbled together in a hurry, often with multiple authors. Even worse, some RFP submissions don’t adequately answer the questions being asked (or answer them at all). The right freelancer will provide an outside set of eyes, ensuring that the RFP is completed in a single voice, that the questions being asked are answered, and that the RFP gets delivered on time.
  5. Thought leadership – As a marketing leader, you have lots of wisdom to share. The right freelance ghostwriter can help you organize your thoughts, capture your voice, create well-written posts you can share on LinkedIn and other platforms, and raise your personal and professional profile.

Get started. Contact us and we’ll discuss how Hardner Communications can help you achieve your 2018 goals.